Callum tabloid coverage of EU referendum.
-Excellent clear opening that outlines the topic, issues and background.
-Political background and press is described clearly-good communication and important context.
-Too much text on slides and presentation is increasingly reading this text to us. Very disappointing as the images selected are very good. Reading the text also means the presentation is rushed- hard to keep track of so much information.
-There clearly is very good research here but its too much to keep up with-as an audience it is
overwhelming.
-There are very interesting issues and debates that are suggested here- the final slide or two raises vital questions-but i'd rather have seen discussion and opinion of these during the presentation rather than reading off the slides.
- Presentation was so rushed it became difficult to judge whether staying focused on issue.
-Q&A- question on bias is good fit slightly difficult to follow, but really well handled with an excellent well thought out opinion. Knowledge of the political background impressive.
- Excellent Q on the influence of the internet on the debate...and the answer is thoughtful. q&a has been very impressive- should be more confident in own opinions+presentation skills for the main ignite part!
CONTENT-5
CLARITY-4
PRESENTATION -2
=11
WWW- I believe my research was done quite well and I had a lot of information and tried to incorporate this into my presentation. My presentations Q&A went well but should have had more of my own opinions in my presentations.
EBI- I could've condensed my information to make a better presentation with more rehearsal. Also i couldve expanded my research into something to compare the tabloids to.
From the presentation i am confident with sticking to the same question but changing it slightly to newspapers pre and post referendum as there would be more to talk about and compare making for an interesting critical investigation.
Wednesday 28 September 2016
Tuesday 13 September 2016
Sunday 4 September 2016
Critical investigation
How much influence did the tabloid newspapers have on the recent EU referendum?
http://www.thestudentroom.co.uk/showthread.php?t=1562617 -List of UK newspapers and where they are on the political spectrum. This is useful because it allows me to differentiate between the different types of papers and see if their headlines correlate with their political stance.
https://www.theguardian.com/media/2016/jul/01/rejected-remain-campaign-posters-revealed-by-ad-agencies
scrapped posters by the remain campaign, although not for the tabloids still interesting to see their approach.
https://www.themediabriefing.com/article/youth-audiences-newspaper-old-demographics-advertising
Age demographics of uk newspapers readers helpful to determine how influential the tabloids have been in swaying the referendum result.
http://www.bbc.co.uk/news/uk-politics-36616028
Different stats from eu referendum results including how different age groups voted...significant in comparison to which age group reads what newspapers.
http://www.bbc.co.uk/news/uk-politics-eu-referendum-36526778
How influential different media institutions have been, past and present in uk politics.
Centre to right wing papers
The Mail is known for being a more right-wing themed paper shwoing support for the brexit movement whilst also fuelling peoples patriotism by featuring the Queen and a giveaway related to that.
Daily express known for supporting ukip and other right wing parties, using non-factual evidence that its audience will soak up.
Well known image of bus from leave campaign with evididence known to be false.
centre to left wing papers
Appealing to a more intellectual audience with better supported evidence but with a lot less followers than 'the sun' or other less intellectual right wing leaning papers.
A more intellectual paper gets into the 'politics' of the EU referendum debate rather than dumbing it down into little comments not backed up by any evidence like most of the right wing papers.
http://www.theguardian.com/politics/2015/jul/24/barack-obama-uk-eu-european-union-hostile-eurosceptic-reaction -A Guardian article on the backlash caused by US president Obama insisitng Britain should remain in the EU. This was a significant turning point in the debate as many people didnt like the fact a foreign president was getting involved in their politics which couldve been a reason more people voted leave instead of agreeing with obama and cameron who preeched remain.
MIGRAIN
Media representations
To this complicated argument there are two sides, 'Leave' or 'Remain' and these campaigns are largely being led by politicians including former London Mayor Boris johnson for leave and PM at the time David Cameron is seen to be the one driving the remain campaign. The subject being the EU referendum on Britians continued membership with it can be seen as unfairly represented in the tabloids as some papers such as the sun have a much larger following than some papers considered to be more intellectual that would better balance the argument and have justifications. Some of the less intellectual papers which lean more to the right on the political spectrum represent the eu referendum debate poorly and use it as an excuse to make a mockery of the EU and criticise elements of it which isnt always a bad thing, however instead of taking a more moral approach much of the leave campaigns evidence is flawed. Similar things can be said about the remain campaign, with both sides representing the argument unfairly with flawed evidence the public had a very difficult time in choosing a side but the popularity of the paper they read these 'facts' on had an influence on the result. However, the tabloids already acknowledge their sales have dropped significantly in recent years although many older people still purchase papers like the sun or daily mail which were strong supporters of the leave campaign. Moreover, the grey vote is very strong in politics as many young people dont understand the importance in voting. In terms of self representing there isnt really a neutral stance as a referendum is a simple question with a yes or no answer.
Media languages and forms
The denotative meaning of this media debate is which way people voted on Britains continued membership with the EU and how this may have been influenced by the tabloids. Almost all of the tabloids front pages connote something for instance featuring different 'play on words' such as 'beleave in Britain' which itself is self explanatory and may not be seen as a connotation but also considering the abundance of red white and blue this could connote patriotism in some readers. The dominant images for the leave campaign include many pictures of the union jack or the red white and blue coloures that make it up are heavily used on the front pages. Whereas, the remain campaign have images of politicians and typically have bold titiles which can be seen as more sophisticated than
what the leave campaign were headlining. Although the different approaches are because of audience type. The reason for pictures of the union jack is to make the reader/electorate feel proud to be British and want to separate from the EU, this can also be seen when some centre to right wing papers have pictures of the monarchy which can make some readers feel more patriotic.
Narrative
Narrative is difficult to describe with the tabloids although it does develop the closer the referendum date gets and papers from both sides of the argument begin to give their opinions on the EU referendum. There are several characters the tabloids use in favour of their debate mainly politicians. For instance centre to right wing papers used Boris johnson, Michale Gove and Nigel farage on their front pages and portrayed them as heroes for trying to get Britain out of the EU but they also used David Cameron and other politicians from the remain campaign and portrayed them as the villains,
Genre
Non fiction/factual debate
The text does conform to the the characteristics of the genre as the centre to right wing papers use less sophisticated language to attract and convince their audience who tend to be less sophisticated. Whereas, the language used in the centre to left wing papers is more sophisticated and convinces a more sophisticated audience, however the more sophisticated audience is much less than the non sophisticated audience who read papers such as the sun. It is also worth mentioning age as older readers have the most significant vote compared to younger people and as centre to left wing papers had the most significant influence on the outcome it could be argued that older people were more convinced of the argument that the centre to right wing papers were giving.
Media institutions
The media institutions play an important role in determining the newspapers political stance and there is a clear pattern. For instance Rupert Murdochs 'News Corp' owns Uk papers 'the sun' and 'the mail' which are known as being centre to right wing papers which were in full support of Brexit and have a large audience.
Alexander Yevgenievich Lebedev- A Russian business man who is part owner of a vocal newspaper in Russia owns the centre to left wing paper in Britain 'The independent' which somewhat reflects his own views whilst not supporting a political party.
Media values and ideologies
Despite campaigning stopping for a day after the murder of MP Joe Cox the tabloids used this to their advantage and papers such as the I and the telegraph had headlines using joe coxs name and picture to sway her murder in favour of their opinion. This shows some of the institutions values as low and disrespectful. In recent years the more disrespectful a campaign is the more coverage it appears to get for instance donald trump in america and the leave campaigns comments from figures such a nigel farage.
Media Audiences
Demographics and psychographics are included in the bbc article in the research section. The newspapers publish their most 'influential' headlines closer to the referendum date to try and have the most influence on their audience. However, the tabloids have seen a dramatic fall in their audience because of new technology however the older generation typically of 65+ continue to read the newspapers mainly the centre to right wing papers (find out newspaper stats) supporting the leave campaign which won and political votes are heavily influenced by the grey vote. Moreover, the uses and gratifications theory can be applied here with the majority of the audience using the headlines for surveillance.
http://www.thestudentroom.co.uk/showthread.php?t=1562617 -List of UK newspapers and where they are on the political spectrum. This is useful because it allows me to differentiate between the different types of papers and see if their headlines correlate with their political stance.
https://www.theguardian.com/media/2016/jul/01/rejected-remain-campaign-posters-revealed-by-ad-agencies
scrapped posters by the remain campaign, although not for the tabloids still interesting to see their approach.
https://www.themediabriefing.com/article/youth-audiences-newspaper-old-demographics-advertising
Age demographics of uk newspapers readers helpful to determine how influential the tabloids have been in swaying the referendum result.
http://www.bbc.co.uk/news/uk-politics-36616028
Different stats from eu referendum results including how different age groups voted...significant in comparison to which age group reads what newspapers.
http://www.bbc.co.uk/news/uk-politics-eu-referendum-36526778
How influential different media institutions have been, past and present in uk politics.
Centre to right wing papers
The Mail is known for being a more right-wing themed paper shwoing support for the brexit movement whilst also fuelling peoples patriotism by featuring the Queen and a giveaway related to that.
Daily express known for supporting ukip and other right wing parties, using non-factual evidence that its audience will soak up.
Well known image of bus from leave campaign with evididence known to be false.
centre to left wing papers
Appealing to a more intellectual audience with better supported evidence but with a lot less followers than 'the sun' or other less intellectual right wing leaning papers.A more intellectual paper gets into the 'politics' of the EU referendum debate rather than dumbing it down into little comments not backed up by any evidence like most of the right wing papers.http://www.theguardian.com/politics/2015/jul/24/barack-obama-uk-eu-european-union-hostile-eurosceptic-reaction -A Guardian article on the backlash caused by US president Obama insisitng Britain should remain in the EU. This was a significant turning point in the debate as many people didnt like the fact a foreign president was getting involved in their politics which couldve been a reason more people voted leave instead of agreeing with obama and cameron who preeched remain.
MIGRAIN
Media representations
To this complicated argument there are two sides, 'Leave' or 'Remain' and these campaigns are largely being led by politicians including former London Mayor Boris johnson for leave and PM at the time David Cameron is seen to be the one driving the remain campaign. The subject being the EU referendum on Britians continued membership with it can be seen as unfairly represented in the tabloids as some papers such as the sun have a much larger following than some papers considered to be more intellectual that would better balance the argument and have justifications. Some of the less intellectual papers which lean more to the right on the political spectrum represent the eu referendum debate poorly and use it as an excuse to make a mockery of the EU and criticise elements of it which isnt always a bad thing, however instead of taking a more moral approach much of the leave campaigns evidence is flawed. Similar things can be said about the remain campaign, with both sides representing the argument unfairly with flawed evidence the public had a very difficult time in choosing a side but the popularity of the paper they read these 'facts' on had an influence on the result. However, the tabloids already acknowledge their sales have dropped significantly in recent years although many older people still purchase papers like the sun or daily mail which were strong supporters of the leave campaign. Moreover, the grey vote is very strong in politics as many young people dont understand the importance in voting. In terms of self representing there isnt really a neutral stance as a referendum is a simple question with a yes or no answer.
Media languages and forms
The denotative meaning of this media debate is which way people voted on Britains continued membership with the EU and how this may have been influenced by the tabloids. Almost all of the tabloids front pages connote something for instance featuring different 'play on words' such as 'beleave in Britain' which itself is self explanatory and may not be seen as a connotation but also considering the abundance of red white and blue this could connote patriotism in some readers. The dominant images for the leave campaign include many pictures of the union jack or the red white and blue coloures that make it up are heavily used on the front pages. Whereas, the remain campaign have images of politicians and typically have bold titiles which can be seen as more sophisticated than
what the leave campaign were headlining. Although the different approaches are because of audience type. The reason for pictures of the union jack is to make the reader/electorate feel proud to be British and want to separate from the EU, this can also be seen when some centre to right wing papers have pictures of the monarchy which can make some readers feel more patriotic.
Narrative
Narrative is difficult to describe with the tabloids although it does develop the closer the referendum date gets and papers from both sides of the argument begin to give their opinions on the EU referendum. There are several characters the tabloids use in favour of their debate mainly politicians. For instance centre to right wing papers used Boris johnson, Michale Gove and Nigel farage on their front pages and portrayed them as heroes for trying to get Britain out of the EU but they also used David Cameron and other politicians from the remain campaign and portrayed them as the villains,
Genre
Non fiction/factual debate
The text does conform to the the characteristics of the genre as the centre to right wing papers use less sophisticated language to attract and convince their audience who tend to be less sophisticated. Whereas, the language used in the centre to left wing papers is more sophisticated and convinces a more sophisticated audience, however the more sophisticated audience is much less than the non sophisticated audience who read papers such as the sun. It is also worth mentioning age as older readers have the most significant vote compared to younger people and as centre to left wing papers had the most significant influence on the outcome it could be argued that older people were more convinced of the argument that the centre to right wing papers were giving.
Media institutions
The media institutions play an important role in determining the newspapers political stance and there is a clear pattern. For instance Rupert Murdochs 'News Corp' owns Uk papers 'the sun' and 'the mail' which are known as being centre to right wing papers which were in full support of Brexit and have a large audience.
Alexander Yevgenievich Lebedev- A Russian business man who is part owner of a vocal newspaper in Russia owns the centre to left wing paper in Britain 'The independent' which somewhat reflects his own views whilst not supporting a political party.
Media values and ideologies
Despite campaigning stopping for a day after the murder of MP Joe Cox the tabloids used this to their advantage and papers such as the I and the telegraph had headlines using joe coxs name and picture to sway her murder in favour of their opinion. This shows some of the institutions values as low and disrespectful. In recent years the more disrespectful a campaign is the more coverage it appears to get for instance donald trump in america and the leave campaigns comments from figures such a nigel farage.
Media Audiences
Demographics and psychographics are included in the bbc article in the research section. The newspapers publish their most 'influential' headlines closer to the referendum date to try and have the most influence on their audience. However, the tabloids have seen a dramatic fall in their audience because of new technology however the older generation typically of 65+ continue to read the newspapers mainly the centre to right wing papers (find out newspaper stats) supporting the leave campaign which won and political votes are heavily influenced by the grey vote. Moreover, the uses and gratifications theory can be applied here with the majority of the audience using the headlines for surveillance.
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